Multiculti Co sources spectacular, unique, incredibly beautiful children's clothing from remote places, chosen specifically to empower the low income and marginalised women who make them, and to connect Aussie mamas with our Mama makers' children and culture through story telling.
The ethos of Multiculti Co is to celebrate cultural diversity. In a time where mass media and politicians seek to place divides between us, Multiculti Co will overwhelm the world with connection and empathy across the oceans, because nothing is stronger than a mother's love, and this unites us.
Our clothing is made slowly, and carefully, using traditional materials and techniques, and is the ethical antithesis of fast fashion.
Multiculti Co's Founder, Sonali Hedditch, has worked to empower female entrepreneurs in over thirty countries around the world, across Asia Pacific, the Middle East, North Africa, and also Indigenous Australia. She has worked for the World Bank, Asian Development Bank, Indigenous Business Australia and served on the Board of NGOs VOICE and The Global Women's Project.
"Wherever I have worked with female entrepreneurs, be it an incredibly poor village woman selling shell jewellery at a dusty roadside market in the Solomon Islands, or with a silk seamstress in Laos, one message has always been loud and clear. The woman's purpose, her key motivation, is always to provide a better life for her children. And no matter where the woman is on her business journey, and no matter how marginalized and impoverished she is, she always aspires to provide the best possible education for her children so they can realize their dreams. My aim, in starting Multiculti Co, is to make this a reality for as many marginalised, poor women as possible. Simultaneously, I want mothers and their children in developed countries to connect to the garment, its maker, its culture, its story. And to know that in purchasing the garment, they are providing a sustainable income directly to a woman in need, so that she can provide the very best for her children."
Sonali is a mother of three girls, who have enjoyed wearing traditional clothing from around the world. "Whenever my daughters wear a kefffiyeh dress from Jordan or an African wax print dress, we are stopped on the street and asked where the dress comes from and where they can get in Australia. I always explained again and again the clothes had been purchased in the country they were made and weren't available in Australia. After being asked continuously for several years, I decided it was time to bring these garments into Australia and simultaneously do my life's work of empowering women in developing countries."